SparkSignal Strategy Public Relations Growth

As SparkSignal Strategy continues to grow, we are excited to announce the addition of Cyndi Clark as our new Director of Public Relations.

Cyndi brings an impressive background in communications strategy, public affairs and stakeholder engagement across government and military-affiliated organizations. Throughout her career, she has helped organizations navigate complex communications challenges, strengthen community relationships and deliver clear, impactful messaging.

Her experience includes communications roles with the City of Parkville, the U.S. Army Corps of Engineers, and media relations for small businesses. This depth of experience gives her a unique perspective on strategic communications, reputation management, and public engagement.

Her experience includes communications roles with the City of Parkville, the U.S. Army Corps of Engineers and media relations for popular Kansas City restaurant and hospitality media outlets. Clark also has experience with crisis communications, stakeholder engagement, and cross-channel content strategy. This depth of experience gives her a unique perspective on strategic communications, reputation management, and public engagement.

"At SparkSignal Strategy, we've always focused on helping organizations build strong brands and drive measurable results through strategy and performance marketing," said Teresa Maly, founder of SparkSignal Strategy. "Adding a seasoned public relations professional like Cyndi allows us to offer clients a more integrated communications approach that combines brand strategy, digital marketing, media relations and public engagement."

The addition of public relations services marks an exciting next chapter for SparkSignal Strategy. Clients will now have access to expanded capabilities including media relations, crisis communications support, strategic messaging, community relations and reputation management; all working alongside the firm's existing expertise in brand strategy and performance marketing.

Cyndi's collaborative approach and communications background align closely with SparkSignal Strategy's mission of helping organizations communicate with clarity, authenticity and impact.

"I'm excited to join SparkSignal Strategy at such an exciting stage of growth," said Clark. "The opportunity to combine strategic public relations with innovative brand and marketing work creates tremendous value for clients and I look forward to helping organizations tell their stories more effectively."

Please join us in welcoming Cyndi Clark to the SparkSignal Strategy team.